It’s the last day of school and my youngest is off to middle school in the fall and it has me feeling a certain type of way. She turned 11 on Monday and promptly graduated elementary school on Wednesday, and just like that I’m no longer an elementary school parent. Something I’ve done mediocrely for over a decade.
Also if you haven’t been paying attention we’re moving, so I did what any other slightly unhinged mom does and planned a going away party. Today. Pizza. Snacks. Cake. Orange Crush and Dr. Pepper. You know the classics. I made none of it from scratch and that’s giving 90s working mom.
And as if that’s not enough emotional BS for you, my niece graduates high school next week. HIGH SCHOOL. She was just a six-month-old little baby at our wedding…what do you mean she’s off to University at Buffalo?
How am I old enough for any of this?
Am I ok? I mean define “okay.”
If you see me quietly dissociating in the corner with a Capri Sun and a cupcake later, no you didn’t.
Cheers to the chaos, the cupcakes, the firsts of the lasts. Cheers to the parents trying to keep it together just enough until we do it all again next year.
And if you need me later, I’ll be stress-scrolling next to a tote bag full of random locker junk, and Post-it notes with other parent’s phone numbers scrawled in half-dried sharpie.
Here’s to all the endings, the beginnings and the emotional whiplash in between. 🥂
Hot Take of the Week: You’re Still Using a Business Account?!
I’m gonna hold your hand while I say this…but if you’re still using a Business account on Instagram like it’s 2018, it’s time to rethink some things.
You probably made the switch when some random marketing expert told you that switching to Business would make you look more professional. More legit. More grown-up.
Here in 2025? That advice is cooked.
Your social media manager (hi 👋) is tired. She’s out here working with a half-full toolbox trying to make your content pop-off with settings literally working against her.
Let’s break it down:
Business Account
aka : “I want to look professional while my reach is trash.”
It’s giving:
📉Less discoverability
🚫 Limited trending audio (enjoy your royalty-free elevator music. I guess?)
🧊Content that feels stiff, cold, and algorithmically unfriendly
Sure, you get product tagging and access to Ads Manager, but most of you aren’t running multi-platform ads or tagging inventory daily and it’s just slowing you down.
Creator Account
aka: “I want my content to reach real people.”
If you’re
- A content creator
- A coach or consultant
- A podcaster
- A nonprofit or church
- A personal brand
- Basically anyone trying to build real connection and visibility…
Then you, my friend, are a Creator. And you should be using a Creator account.
It’s giving:
✅ Trending audio (And no I wouldn’t pick Pink Pony Club or Kendrick to back every reel, tbh it doesn’t fit every niche, but I’d like something other than a flute solo, ya know?)
✅ Better organic reach (because IG was literally designed for creators in the first place)
✅ Analytics that still do the job (And if I’m honest, which I usually am, I’m already eating analytics for breakfast. I don’t need another chart to tell me a Reel flopped. We saw the 83 views. We sighed. We moved on.)
TL; DR:
If you’re selling candles by the dozen and running ad funnels all day, fine, keep Business.
But if you’re trying to grow, make content that connects, and actually be found? Go Creator. Full Send. Today. I’ll wait.
And if you hate it? Switch it back. Instagram doesn’t care. No one is tracking this decision in your permanent file.