Yesterday afternoon, my daughter and I decided to play hooky together. I had promised her a special birthday trip to the mall, and after weeks of “soon,” I finally made it happen (okay, okay, it was a month later, but who’s counting?!) The weather was perfect, and it felt like one of those rare afternoons where nothing was pressing, no emails or to-do lists demanding my attention. I could just be present and enjoy some one-on-one time with my daughter. If you’re a parent with multiple kids, you know how precious and infrequent these moments can be.
While she was happily lost in the aisles of books and Legos, I was having a quiet moment of reflection. It was one of those rare, sweet pauses when inspiration strikes. I thought to myself, your content cycle only really lasts about 3 months. That’s it—just 90 days.
After that, here’s what usually happens:
- Most people have forgotten they ever saw it – Our busy lives make it hard to remember even the most important things. Content just gets lost in the shuffle.
- Others never saw it in the first place – With algorithms constantly changing and attention spans getting shorter, what you think is being seen often isn’t, and that’s okay.
- And for some, the message still matters and they need to hear it again – Maybe the content still resonates, or maybe someone’s only just now ready for that piece of wisdom you shared.
So, if you’ve been putting pressure on yourself to churn out brand new content week after week, I want you to take a deep breath. You don’t need to reinvent the wheel every time you open your laptop. It’s not about constantly creating from scratch. Instead, consider building an evergreen content library—something you can lean on, reuse, and refresh without it feeling like you’re recycling the same old thing.
It’s not lazy, it’s smart. Algorithms shift, people’s attention spans are shorter than we’d like, and if we’re being honest, your reach might be a lot smaller than you think. So go ahead—repost that popular post. Repurpose that caption. Reshare that blog. Because chances are, someone missed it. Or maybe, they just need a little reminder. Either way, your content still has value, and it’s still working. So, don’t be afraid to bring it back into the light when the time is right.
