This week was nothing special. Just your standard, run-of-the-mill, blink-and-it’s-over kind of week. You know the type: solo parenting while driving two teens and a tween all over town like it’s your full-time job. Honestly, I deserve a medal. Or a nap. Or both.
But amid the chaos, I thought about what’s actually working on social media. And the answer is beautifully simple: the everyday stuff. The “boring” life. The messy kitchen. The to-do list that never gets shorter. The half-drunk reheated coffee you’ve microwaved four times. Yup, all of it.
Remember Instagram back in 2010? Before everything was perfectly curated and filtered within an inch of its life, we posted blurry photos of our lunch and captioned them, “Yum.” And somehow, that worked. It connected people. It felt… human.
Fast forward to now—and guess what? That kind of content is making a comeback.
If you’ve been feeling like you’re scraping the bottom of the content barrel, thinking, “I’ve got nothing left to post,” I’m here to tell you: post it anyway.
Post the pile of laundry you forgot about—again.
Post your frustration in the school pickup line.
Post the book you meant to start a month ago and still haven’t touched.
Post the unfiltered moment of your dog licking peanut butter off your toddler’s face.
Because here’s the truth: real is what resonates.
We’re tired of perfect. Highly produced, heavily filtered, over-scripted content doesn’t land like it used to. People want to feel like they’re seeing something real. That’s why creators who lean into authenticity—mess and all—are the ones thriving right now.
Even major brands have caught on. Have you seen the totally unhinged TikToks from Ocean Spray? They make you stop mid-scroll and think, “Oh. They really went there.” (Their social media manager deserves a raise.) They’re human. And they work. They break the mold of polished, predictable content—and we can’t look away.
So what does that mean for you?
It means your “boring” life is your best content.
It means you don’t need a fancy camera, an aesthetic kitchen, or a viral dance routine.
It means the best thing you can do on social media… is to be you.
Start showing up like a person—not a brand, not a bot. A real human living a real life with real things to say—even if it’s just “I’m exhausted and my coffee’s cold (again).”
So, if you’ve been wondering what to post next… go ahead. Post like a human.
You’ve got my permission.
—Kimberly
P.S. If this still sounds like a foreign language and you’re thinking, “Okay, cool, but how do I actually do this?” I’ve got you. Let’s hop on a quick call, and I’ll give you some content ideas that are true to you.
