Let’s cut to the chase: What happens to your podcast content strategy if TikTok goes poof? Whether it’s just a rumor or the real deal, it’s time to pivot and make sure your content doesn’t skip a beat.
Here’s the good news: if TikTok disappears, you don’t lose all that creative momentum. You just need a smart pivot plan. Ready to crush it?
1. Go All-In on YouTube
Why YouTube? Because it’s the king of content longevity. A well-crafted long-form video doesn’t just disappear after a few hours—it can keep working for you for years. Plus, as the world’s second-largest search engine, it’s the perfect place to ensure your podcast content gets discovered over and over again.
2. Make Instagram Your BFF
Instagram may not have TikTok’s vibe, but it’s a powerhouse for audience engagement. Reels are the way to go—your TikTok content can easily be adapted to fit right in. Instagram also lets you mix things up. Show off your personality, share behind-the-scenes, and keep those listener connections strong.
3. Test the Waters on New Platforms
Feeling adventurous? It’s time to branch out to platforms like:
- Pinterest Video Pins (Yep, video is a thing on Pinterest now!)
- Snapchat Spotlight
- Facebook Reels
These may not be your go-to spots, but if TikTok pulls a disappearing act, they could be the perfect place to repurpose your podcast content and connect with new listeners.
Pro Tip: That long-form video you create? Repurpose it for YouTube Shorts, Instagram Reels, or Facebook Stories. You’ll have fresh content for days without having to start from scratch.
Your Next Move
If juggling multiple platforms feels like too much, don’t worry. One well-made long-form video can fuel weeks’ worth of short-form content. Chop it, repurpose it, and get it out there.
And if you’re feeling a little lost in the shuffle, that’s where we come in. At Raising Social, we’re experts in turning your podcast content chaos into a smooth, strategic plan. Whether it’s brainstorming, editing, or creating a distribution strategy, we’ve got your back.
Crush your content strategy, no matter what TikTok decides to do!
-Kimberly
