If you’ve never had to prepare a home for sale, we are not the same, and you can’t sit with us. Right now, it’s all hands on deck over here—painting, refinishing floors, staging—the works. And let me tell you, I am hella tired. Selling a house is basically just making your home look like no one actually lives in it, which is ironic considering the chaos happening behind the scenes.
And that, my friends, brings me to your chaos—aka, your B-roll.
I see you, desperately slapping some irrelevant stock footage onto your videos and wondering why no one’s engaging. Let’s fix that, shall we?
1. Stop Using Random, Irrelevant B-Roll
If you’re talking about growing your business but your B-roll is just you dramatically pouring a cup of coffee… what are we even doing here? Your visuals need to support your message, not confuse people.
👉 The Fix: Show what you’re actually talking about. If you’re giving social media tips, record yourself working on content. If you’re talking about productivity, show behind-the-scenes footage of your workflow. Make it make sense.
2. Pay Attention to Trends
Trends exist for a reason—they work. If you’re still using outdated, slow-mo aesthetic clips while everyone else is doing fast, dynamic shots, you’re already behind. Scroll TikTok for five minutes and take notes. What are other people in your niche doing? How are they filming their B-roll? If you want engagement, you need to keep up.
👉 The Fix: Adapt. Watch what’s trending and figure out how to apply it to your content. You don’t need to copy exactly—just take inspiration and make it your own.
3. Your Audio Choice is Killing Your Reach
Let me be clear—your B-roll means nothing if your audio isn’t hitting. The right sound can take a boring clip and turn it into something people actually watch. If your video isn’t doing well, your audio might be the problem.
👉 The Fix: Use trending sounds or engaging voiceovers. If you’re not sure what’s working, check out TikTok’s trending audio section or see what’s popping up on your FYP.
Bottom Line? Do Better
B-roll is supposed to enhance your content, not be a lazy filler. The next time you reach for a stock clip, ask yourself: Is this actually adding value, or am I just throwing something in to make it look pretty? If it’s the latter, step away from the stock footage.
Now, go forth and film some actually good B-roll. Your content (and your audience) will thank you.
-Kimberly
