Someone asked me this week, “How do you find relevant hashtags? And why is it such a pain in the tush?” First of all, I felt that in my soul. Hashtag research is one of those necessary evils that feels like it should be simple but can easily turn into a rabbit hole of frustration. But here’s the kicker: in 2025, we’re still asking if hashtags even matter. Spoiler alert—they do…kind of.
Hashtags in 2025: Are They Still Relevant?
Ah, the humble hashtag. Once the golden ticket to Instagram stardom, now…a little more like your phone’s headphone jack: useful, but not essential. Social platforms like Instagram have shifted focus toward SEO-friendly captions and AI-powered algorithms that know what your post is about (sometimes better than you do).
But here’s the truth: hashtags aren’t dead; they’re just evolving. They’re still a great way to:
- Get discovered by new audiences. Niche hashtags can connect you with the right people.
- Join conversations. Trending hashtags can still help you tap into popular topics or events.
- Show your vibe. Let’s face it, sometimes a hashtag is just part of your personality (#NoRegrets).
The key is not just slapping 30 random hashtags on a post and praying the algorithm works its magic. Relevance is everything.
Why Is Finding Hashtags Such a Pain?
It’s not you—it’s the process. Finding hashtags is tricky because it combines data, creativity, and a little bit of trial-and-error. You want hashtags that are specific enough to attract your dream audience but not so obscure that no one’s searching them.
Here’s what makes it harder than it needs to be:
- Oversaturation. Some hashtags are so crowded they’re basically useless (#Inspo, anyone?).
- Constant changes. Algorithms and hashtag trends shift faster than my kids deciding what they actually want for dinner.
- Analysis paralysis. With so many tools, tips, and opinions, it’s easy to overthink and end up doing nothing.
The Smarter Way to Find Relevant Hashtags
1. Start With Your Niche
Think about what your audience is searching for. Are they looking for “baking tips for busy moms” or “podcast marketing hacks”? Use hashtags that match their searches and interests.
2. Go for the Goldilocks Zone
Not too big, not too small—just right. Avoid hashtags with millions of posts (you’ll get buried) and opt for ones with steady, moderate engagement (10k–500k posts is a good range).
3. Spy on the Competition
Check out what hashtags similar creators in your niche are using. If it’s working for them, it’s worth testing.
4. Use Tools, but Don’t Overcomplicate It
Tools like Flick or Hashtag Expert can give you data on which hashtags are trending and relevant. But don’t get so caught up in the numbers that you forget the human side of social media.
5. Mix It Up
Use a mix of niche, mid-range, and slightly broader hashtags. And for the love of all things social, update your hashtag strategy regularly. Trends die faster than yesterday’s TikTok sounds.
The Bottom Line
Finding relevant hashtags might be a pain, but it’s still worth it—when done right. Think of hashtags as sprinkles on a cupcake. Are they the main ingredient? Nope. But can they make it a little more exciting and appealing? Absolutely.
So yes, hashtags still matter in 2025, but they’re not the magic bullet they once were. The real magic happens when you pair them with great content, a clear audience focus, and a bit of experimentation.
Now, go forth and hashtag like a pro (or at least like someone who kind of knows what they’re doing). #YouGotThis
